Initial Approach
The Ablinq Media team were sought out for this project to create a unique, informative and fun video to Crowdfund for Hagley West. Off we flew to Kingston, Jamaica to film our scripted video with founder Tim Hayden and cricket icon Chris Gayle! It was a production trip to remember that's for sure. The aim was to attract investors so we had to be clever, we did our research and drew inspiration from the incredible 'Don't Blink' advertisement by Apple.
Ablinq Media Team
Primary Videographer - Will Berner
Director - Charlie Aprahamian
Secondary Videographer - Cara Wallis
Editor - Cara Wallis
So what were the results? ...
The video campaign produced by Ablinq Media broke the record for the fastest successful round of crowdfunding in the quartz watch industry EVER, the target was reached in under 8 hours and over £350,000 was raised!
Behind the scenes in Jamaica...
Social media content
Over the course of the 10 months contract that Ablinq Media had with Hagley West, there was a range of social media content for me to create including TikToks, Instagram and Youtube.
YouTube content became weekly so my biggest obstacle was creating fun and interesting content every time... on top of this, editing takes time so I had to put in the hours and be organised to get the results the client needed.
A snapshot of photography...
... and graphic design
As part of weekly YouTube content, I designed thumbnails to add a touch of graphic design flare to my work.
